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PROFESSIONAL DEVELOPMENT

NEW!!
ARTS & ECONOMIC DEVELOPMENT
EXECUTIVE SERIES

Integrating Arts and Culture into Economic Development Strategy is a two-part live online series for experienced economic development professionals. Participants begin with an economic objective and identify where arts and culture can strengthen it.

WHAT PARTICIPANTS WILL DEVELOP

Each participant will leave with a preliminary Arts and Culture Economic Development Action Framework that includes:

  • One clearly defined economic development priority

  • Arts and cultural strategies connected to that priority

  • Potential partners, assets, and resources

  • Initial responsibilities and actions

  • Relevant measures of economic activity and progress

  • A practical 90-day starting point
     

WHO SHOULD PARTICIPATE

  • Municipal and regional economic development staff

  • Economic development organizations

  • Downtown, Main Street, and commercial district leaders

  • Professionals working in entrepreneurship, workforce development, tourism, revitalization, business growth, and investment attraction
     

PROGRAM FORMAT

  • Two live 80-minute Zoom sessions held approximately one week apart

  • A structured application assignment completed between sessions

  • Practical examples from rural communities, small cities, and larger markets

  • A reusable CPC worksheet applied to one economic development priority

SESSION ONE: CONNECTING ARTS AND CULTURE TO ECONOMIC DEVELOPMENT
 

Participants connect local arts and cultural assets to economic priorities, examine practical examples and measures, and select one opportunity to develop through the CPC framework.
 

  • Welcome and program overview

  • Arts and culture as economic development assets

  • Connecting assets to economic priorities

  • Practical examples and economic impact

  • Selecting an opportunity in your community

 

Thursday, November 12, 2026

10:00 am PST/12 noon CST/1:00 pm EST​

SESSION TWO: MOVING STRATEGY
INTO ACTION
 

Participants test their strategy against the economic objective, then outline the actions, responsibilities, resources, timing, and measures needed to proceed.
 

  • Applying insights from the assignment

  • Building arts and culture into planning and execution

  • Identifying collaborators, resources, and responsibilities

  • Measuring economic activity and impact

  • Next steps and final takeaways

 

Thursday, November 19, 2026

10:00 am PST/12 noon CST/1:00 pm EST

REGISTRATION

  • From Cultural Assets to Economic Action
    From Cultural Assets to Economic Action
    Multiple Dates
    From Cultural Assets to Economic Action
    Thu, Nov 12
    Virtual Workshop
    This CPC professional development series equips economic development professionals with practical strategies for incorporating arts and culture into planning and execution in ways that support measurable economic results.
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